It was a double-whammy day, as GOOG didn’t just miss expectations on the top and bottom lines, but also accidentally filed its 8-K early. The earnings form featured a line reading “PENDING LARRY QUOTE,” along with other signs that it wasn’t finished.
The result: Google stock plummeted 9% in one day — nearly the same amount it has jumped today — before trading was halted.
And “PENDING LARRY QUOTE” enjoyed five minutes of Internet fame. Of course, Google didn’t just sit back and suffer the mishap alone. It pointed the finger at financial printer R.R. Donnelley & Sons when things went south.
Investors only shamed RRD down 3% on the day of the gaffe, but the headline hangover for the small-cap was much more noticeable. Already sliding R.R. Donnelley & Sons stock fell 16% from the day of Google earnings to 2012′s end, bringing its full-year losses to around 40%.
However, since then, it hasn’t just been Google stock enjoying a rebound … GOOG has just gotten all the headlines (and understandably so). RRD stock has posted a bigger and badder comeback. Take a look:
So sure, Google is getting more publicity but R.R. Donnelley & Sons still can call “scoreboard” for now.